Experiential Specialist

Job Description

Brand Experience Senior Specialist


Live the Exceptional With Soul.  This is the singular purpose of Jaguar Land Rover. 


At the core of these experiences are the products themselves.  The Jaguar and Land Rover brands have undergone a dramatic transformation over the past years.


Based out of our corporate headquarters in Mahwah, NJ, the Jaguar Land Rover Brand Experience team is an integral part of the JLR Marketing group, with key responsibility for creating and executing the strategy for brand experiences, global events and exhibitions, and branded entertainment. As part of the Brand Experience team, the Senior Experiential Specialist will report directly to the Brand Experience Manager.


The role of this position is to broaden Jaguar and Land Rover’s product and brand awareness through branded experiences, drive retailer traffic through qualified leads and source and identify highly qualified prospects with purchase intent. The Senior Specialist will work closely with agency partners to plan, create and execute experiential events including product launch events, retailer-facing meetings and conferences, promotional brand activations, customer loyalty programs, and more. This role is also responsible for actively searching, strategically developing and analyzing potential brand appropriate like-minded opportunities, as well as providing administrative support including budgeting and metrics reporting. 


What you will be doing:

  • Supporting key experiential marketing efforts including events, partnerships, branded entertainment and brand ambassadors with brand-aligned influencers and organizations;

  • Responsible for identifying opportunities which would aid in developing the strategy, planning and implementation of Jaguar Land Rover consumer experiences;

  • Developing budgets and support administrative financial functions including estimate review, PO creation, vendor account maintenance, and post-program reconciliation;

  • Planning and managing resources including fleet and property assets with internal and agency partners across multiple channels;

  • Responsible for activating and managing various agency partners and third party vendors, including event staff;

  • Responsible for maintaining highest level of brand execution and consistency with overall brand message and strategic direction;

  • Developing team spirit and positive staff engagement;

  • Liaising with the JLR regional and local field marketing team, as well as cross-functional departments including finance, legal, purchasing, communications, public relations, information technology, facilities, fleet, global office, and more;

  • Performing other duties as required


What you will need:

  • Bachelor’s Degree in Marketing or a related discipline or equivalent work experience;

  • 3-5 years of Marketing, Experiential Marketing and/or Event Marketing experience;

  • Experience with corporate event planning a must;

  • Strategy development, planning and activation skills;

  • Previous work experience with budgets and budget management;

  • Exceptional organizational, time management, and project management skills;

  • Automotive and/or luxury product background preferred;

  • Strong management and communication skills;

  • Team player with ability to navigate corporate culture and interdepartmental relations;

  • Excellent Microsoft Office skills, particularly Excel and PowerPoint, required;

  • Business acumen and leadership credibility;

  • Energetic, self-motivated and driven for results;

  • Ability to travel as required (approximately 50%+);

  • Includes occasional weekend and evening work hours.


Location:  Mawhah, NJ 

Schedule:  Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)


So Why Us?

  • As a people-first company, working at JLR means opportunity, teamwork, and growth. That’s why working here is so much more than a job.

  • Be part of an international, inclusive, and open-minded company

  • You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.

  • Our employees receive a generous time off policy

  • We offer a discounted Vehicle Car Program

  • Employees also receive generous health care and retirement plans

  • Quarterly Chair Massages

  • Maternity/Paternity Leave

  • Complimentary lunch

  • And more!


Thank you for your interest in working for us, we love it here and think you will too!


 Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Jaguar Land Rover North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.


At Jaguar Land Rover, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work, and reach their full potential.